Designexit is an annual vernissage and exhibition organized by graduating students from the Graphic design and Web Development program at Dalarna University. For Designexit 2023, the school project was to design the branding concept. My concept was selected to represent that year’s Designexit, leading me to becoming the art director during the event planning process.  

The target audience I identified included creative professionals, design enthusiasts, students, and those interested in studying the program.

My concept was inspired by our class—a dynamic and strong group of designers prepared for the adventures and challenges after graduation. I wanted the typography to have the focal point of the layout.