Sultry Reds is a fictional winery from Hunter Valley, Australia, specializing in high-quality Shiraz. The brand aims to embody a unique blend of modernity and timelessness with high quality craftsmanship. Sultry Reds strives to appeal to wine enthusiasts who value uncontroversial boldness and inclusiveness.

The goal of this passion project was to design a modern wine label featuring a vibrant, bold, and experimental visual style. I envision the label printed on natural textured paper with selectively embossed text. This approach aims to give the label a textured feel that conveys a sense of premium craftsmanship and tradition, while also trying to creating a modern feel with vibrant colors and bold typography.